Showing posts with label New Influencers. Show all posts
Showing posts with label New Influencers. Show all posts

Monday, March 21, 2011

And on the eighth day, God gave social media…

Didn’t know there were commandments for social media, did you? Well, I at least certainly didn’t, but I came across the mighty list in the second chapter of Paul Gillin’s “The New Influencers.” While they all provided great guidance to the people of the blogosphere, a few particular ones really stood out:

Thou shall be transparent
This commandment can be taken on a fairly simple, direct level: use strikes if replacing a word, alter a post through a comment instead of deleting it. These matters of transparency seem like common sense. But I also think it hits a bigger notes: blogs are truly becoming a powerful player. We count on newspapers to be transparent- they have been our reliable source of news for years. If people are demanding transparency from blogs, it must mean people are looking to blogs to be a credible source of news. Not bad for a fairly new communication medium

Thou shall comment
The word “communication” implies a two way sharing of message. Therefore, we would assume that any communication channel, including blogs, has a balanced two way flow of information. Unfortunately, that doesn’t always seem to be true; people get caught up in their own opinions and forget to consider those of others. The commandment “thou shall comment” reminds us that what we truly need from a communication channel is a conversation. The sharing of ideas and opinions is what truly fosters good communication.