For those of you who may not know, I’m a recently turned coffee addict. When I need to get coffee in my hometown of Toledo, I refuse to go anyplace besides Plate 21, a small, quirky, locally owned coffee bistro approximately two minutes from my house. The owner makes individualized drinks, knows how your life is going, etc. The reason I like it? It’s personal.
Chapter six in Paul Gillin’s The New Influencers focuses on how small business can thrive by using blogs to get personal with customers and accentuate their individuality”
“One of the main reasons people do business with a small company is to get personal service. Blog are all about personality. If you bring a distinctive voice…people will feel like they know you. And that will make it easier for them to do business with you” said Gillin.
Small businesses face enough challenges as is: getting media attention, being financially stable, making ends meet. Therefore, a simple, inexpensive marketing service that allows small businesses to play off of their strong suit of personal service may be just the thing they need.
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