conversational marketing: creating a dialog with customers in which useful information is exchanged so that both parties benefit from the relationship.
I just started reading The New Influences by Paul Gillen for my social media class, a book that explores the explosive phenomena of social media and the power of the blogosphere. I really took to this concept of conversation marketing that was introduced in the forward of the book.
Honestly, I think this shift in marketing should come as no surprise to us. As a self-proclaimed shopper, I can willingly admit that I like being paid attention to. I certainly don’t want advertisements or products shoved down my throat. But if a company can take time to personally invest in my particular interests, and cater to my specific needs, you better bet a pretty penny that I’m going to quickly become a loyal customer.
I’ve found that it’s often the smaller, specialized organizations that handle this new marketing strategy the best. Last summer, I went on a personal quest to buy TOMS shoes, and ended up at Bivouac, an outdoor clothing and gear store in Ann Arbor, Michigan. Bivouac has a wonderful, quirky atmosphere about it, and I quickly followed them on Twitter after my trip. Since my summer excursion, I’ve tweeted at Bivouac many times about various products, and every time they have tweeted me back. Marketing and customer service can’t get much more personal then that.
This concept, along with others highlighting the immense power and influence bloggers and their respective writers can have on the ebb and flow of the marketing and social media world, really drew me into the book- and I’m only on the first chapter! Looking forward for more to come.
 |
| Add caption |
No comments:
Post a Comment