In the midst of blogs, podcasts and viral videos, David Scott linked them all together in the ninth chapter of The New Influencers. The chapter discussed web-based communication, primarily related to the beginning steps one takes when creating, designing, and launching a website.
In a day and age when it seems like there are about as many existing websites as there are starts in the sky, one might think it must be easy to create a website; they are such common forms of communication. How can they be hard?? Quite the contrary. I chose to take a web design class last quarter as was greatly humbled concerning my web skills. There are about twenty million steps that go into the design of a website, and each is difficult. Programs that help build websites, such as Dreamweaver, seemed confusing to my layout-oriented brain and proved to be difficult to learn. While I finally learned to master HTML code, it felt like I was back in high school learning another language. Even layout elements are hard; I cannot tell you how many times my navigation pane did not line up with my main body.
The moral? Do not assume all projects related to the web are easy, even if you feel like a social media guru. More importantly, have some respect for the webmaster. Their skills make our lives as a web-driven public relations practitioner much easier.
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